Buzz Naturals
Share
How Buzz Naturals Went from Zero to 5 Figures a Month on TikTok: A Case Study
When we first connected with Buzz Naturals, a small honey business with big ambitions, they were just beginning to explore the world of TikTok. With no sales and limited online presence, their goal was clear: turn their natural, locally-sourced honey into a viral product and build a loyal community around it.
Fast forward a few months, and Buzz Naturals is now pulling in consistent 5-figure months.
The Challenge
Buzz Naturals had an amazing product selection but lacked the visibility and strategy needed to compete in a crowded online space. Their TikTok account was inactive, and they’d never run an ad, collaborated with a creator, or hosted a livestream.
They needed:
- A clear affiliate marketing plan
- Creators who could tell their brand story authentically
- High-converting content for their main page
- Paid ads that felt native to TikTok
- A livestream strategy to engage and convert viewers in real time
Our Strategy
We designed a full-funnel TikTok strategy for Buzz Naturals, covering everything from content creation to sales optimization:
- Affiliate Marketing Launch: We onboarded over 500 creators through our affiliate program, providing them with creator briefs that gave enough creative freedom while ensuring brand consistency. The result? An army of content that felt authentic and community-driven.
- Promotions & Paid Campaigns: Our ad team promoted organic content, targeting honey lovers, foodies, and wellness audiences. The campaigns boosted traffic to both their TikTok Shop and main website.
- Creator Briefs & Campaign Management: Every creator received tailored briefs, product samples, and campaign support. We managed the end-to-end process — from outreach to approvals and reporting.
- Livestreaming Strategy: This was the game-changer. We helped Buzz Naturals develop a TikTok Live format that mixed product demos, honey recipe ideas, and exclusive flash deals. Our team coordinated creator-hosted lives daily, turning live sessions into high-converting, interactive shopping experiences.
- Main Page Content: We produced and scheduled regular, native-style videos for their main TikTok page, keeping the audience engaged between promotions and lives.
The Results
- 500+ creators activated
- Consistent 5-figure revenue months within just a few months
- Viral livestream moments with some sessions generating thousands in sales within hours
- A loyal, engaged TikTok community who look forward to Buzz Naturals’ daily livestreams and drops
Final Thoughts
Buzz Naturals is the perfect example of how small brands can leverage TikTok’s unique ecosystem — especially livestreaming — to compete with larger players and carve out a profitable niche.
At our agency, we believe every brand has a story worth telling, and TikTok is the place to tell it. From affiliate marketing to creator collaborations, ad campaigns to livestream domination — we help businesses like Buzz Naturals turn attention into sales.
Want to see what we could do for your brand? Let’s chat.